- Localisation : Markham, ON (Hybrid)
- Type d'emploi : Temps plein
- Salaire : 90,000 annually
Applications are accepted through hr@liver.ca only. We thank all candidates for their submission, but only those applicants selected for an interview will be contacted directly.
À propos de Foie Canada
Liver Canada (LC), formerly the Canadian Liver Foundation, was first established in 1969 out of the passion and concern of a group of business leaders and doctors who believed that liver disease needed a champion. Since then, LC has relentlessly driven advancements in research, treatment, and support.
We remain the only non-governmental organization in Canada focused on liver health, and we’re the main source of non-profit funding for all forms of liver disease.
Avec l'aide des donateurs, des bénévoles, des chercheurs, des professionnels de la santé, des entreprises et des membres de la communauté, nous changeons l'avenir de la santé du foie pour les personnes vivant au Canada.
About The Role
Reports to: Président et directeur général
Works with: Board of Directors, Mission Team, Executive Team, Regional Managers
Key Accountabilities & Responsibilities
The major responsibilities, though may not be limited to, are outlined below:
Marketing and Communications
- Create and implement an annual national marketing and communications strategy
- Write speeches and internal and external communications pieces for Board Members and the President and CEO.
- Lead development and execution of marketing, communication and media strategies for LC programs, events and partnerships.
- Develop, prepare and manage the production of print and electronic communications and marketing materials, including the LC Annual Report.
- Work closely alongside the VP of Fund development to ensure that marketing and communications programs work seamlessly with Fund Development efforts to fulfill organizational objectives.
- Bring an inclusive lens to our marketing & communications materials ensuring inclusive language, as well as diverse perspectives and voices.
National Events
- Lead marketing and communication strategy for national campaigns
- Work with the VP of Fund Development to create sponsorship packages for national campaigns
- Work with the VP of Fund Development to create proposals and materials for additional sponsorship asks and corporate partnerships.
- Support regional staff with communication and marketing materials for their fundraising events.
Direct Marketing
- Work alongside Fund Development to lead and implement the direct mail program.
- Oversee direct marketing efforts including direct mail, tele-fundraising, and online fundraising
- Ensure direct marketing efforts are in alignment with national marketing strategy and organizational branding and messaging.
Database and CRM
- Ensure CRM is managed effectively to support marketing and online fundraising programs.
Media Relations
- Lead proactive outreach, responses and coordination of media interviews for liver-related issues in the media.
- Secure media connections for media opportunities.
- Train spokespeople for media interviews and manage ongoing media relations program.
- Develop metrics for success; track and communicate metric regularly
- Lead strategic planning and execution of key media campaign periods.
Digital Communications and Transformation
- Develop, implement, manage and evaluate an integrated digital marketing strategy including email, social media, search engine optimization and transformation strategies.
- Keep abreast of the latest tools, trends and platforms in the integrated digital marketing space to maintain the digital program’s reach and effectiveness.
- Manage online branding, communications and campaigns through the LC website and social media, while building an engaged online community
- Develop and manage social media strategic direction (paid & organic) and integrate it with other digital marketing tools.
- Oversee national website management, structure and user experience
- Develop editorial calendar and manage production of newsletters and content marketing efforts.
- Track readership analytics and create strategies for increasing reach and engagement in integrated digital communications efforts.
- Oversee ongoing paid campaign efforts on social media and across search engine marketing.
Team management & development
- Live and Foster LC values (all-embracing, authentic, compassionate, transformative) and encourage other to do so as well
- Lead, manage and inspire your team to achieve program goals
- Supervise and mentor your team providing support, encouragement and advice on a regular basis
- Encourage collaboration and innovation within your team and with other teams
- Manage team members’ performance and encourage their growth and development.
Other Related Duties
- Liaise with Board of Directors and Board Committees as delegated by the CEO
- Prepare and present reports on programs and services to the Board of Directors, Board Committees, CEO and the Leadership Team as required
- Collaborate with the leadership team in preparation of corporate and foundation funding proposals and reports
- Work with the President & CEO to develop, analyse and review the LC budget.
- Track and Process Departmental invoices and budget.
- Manage third party vendor relationships.
Required Skills and Qualifications
- University or College Degree specializing in public relations, marketing, communications, digital communications or a related field
- Several years proven experience in marketing and communications
- Proven record executing integrated digital marketing campaigns (for digital fundraising, lead generation, education/awareness), from campaign concept to deployment to ad optimization.
- Superior knowledge of social media platforms and marketing best practices specifically a proven track record in developing, executing, and optimizing ads on Meta, LinkedIn, and Reddit.
- Relevant experience in the charity sector
- Experience with event planning/execution for Forum/webinar support would be an asset.
- Excellent strategic and analytical thinking, and forward planning ability
- Creative and innovative talent
- Excellent communication (oral and written) skills with superior attention to detail and accuracy
- Strong leadership, problem-solving and decision-making skills
- Experience managing staff and budgets
- Strong organizational skills
- Superior interpersonal and relationship building skills
- Technically savvy, comfortable working with web and social applications and proficiency in Microsoft Office, social media management tools, Canva, MRP, Meltwater.
- Experience with the Adobe Creative Suite an asset.
- Desire to join LC culture and align with our values: All embracing, Compassionate, Authentic, Transformative
- Flexible to work occasional evening and weekends if required
- Fluency in English and French (written and verbal) is an asset.
Liver Canada Benefits of Employment
- Flexible working hours and hybrid work environment
- 3 semaines de vacances
- Possibilité de s'inscrire aux prestations de santé (après 3 mois d'emploi)
- Extended Summer Hours – 4 extended long weekends (Friday – Monday) from Victoria Day to Labour Day
- 12 jours de maladie/personne par an (non cumulables)
- Semaine entre Noël et le Nouvel An Fermeture des bureaux : jours de congé payés
- In addition to statutory and provincial holidays, paid days off for Easter Monday, Remembrance Day and National Day for Truth and Reconciliation.
Join us to challenge stigma, advocate for systemic change, and create a future where liver disease is preventable, treatable, and ultimately eliminated. Together, we show those affected that they are not alone.Foie Canada est une organisation qui souscrit au principe de l'égalité des chances et qui s'engage à promouvoir la diversité et l'inclusion ; nous accueillons les candidatures de toutes les personnes qualifiées, y compris les personnes handicapées, les personnes racialisées, les personnes autochtones, quelle que soit leur identité de genre ou leur orientation sexuelle, et les nouveaux arrivants. Nous offrons des mesures d'adaptation à toutes les étapes du processus de sélection et pendant l'emploi, conformément au Code des droits de la personne et à la Loi sur l'accessibilité pour les personnes handicapées de l'Ontario (LAPHO).
We, at Liver Canada, are extremely passionate about our common mandate and we believe that each of our team members contributes in their own specific role to reach that goal and we strongly encourage individuals with expérience vécue et ceux qui ont été confrontés à des obstacles pour postuler à ce poste.
Apply now by sending your cover letter and resume to hr@liver.ca.
We thank all applicants for their interest. However, only those selected for a first interview will be contacted.
Foie Canada est une organisation qui souscrit au principe de l'égalité des chances et qui s'engage à promouvoir la diversité et l'inclusion ; nous accueillons les candidatures de toutes les personnes qualifiées, y compris les personnes handicapées, les personnes racialisées, les personnes autochtones, quelle que soit leur identité de genre ou leur orientation sexuelle, et les nouveaux arrivants. Nous offrons des mesures d'adaptation à toutes les étapes du processus de sélection et pendant l'emploi, conformément au Code des droits de la personne et à la Loi sur l'accessibilité pour les personnes handicapées de l'Ontario (LAPHO).
Chez LC, nous sommes extrêmement passionnés par notre mandat commun et nous pensons que chacun des membres de notre équipe contribue, dans son rôle spécifique, à la réalisation de cet objectif. expérience vécue et ceux qui ont été confrontés à des obstacles pour postuler à ce poste.
