Cause-related Marketing

Developing promotional partnerships to market a product or service for mutual benefit is a “win-win” for your business and for the Canadian Liver Foundation.

Cause-related marketing partnerships offer you the opportunity to distinguish your products or services among a sea of competition. Liver disease affects millions of Canadians of all ages. You can demonstrate your social responsibility by working with an organization dedicated to funding research and education into the causes, diagnosis, prevention and treatment of liver disease in all its forms. 


Cause-related marketing opportunities are low cost and offer high return and have the potential of establishing brand-loyalty with your customers. Consider building a cause-related component into existing marketing programs and you may benefit from increased sales.

To learn more about cause-related marketing opportunities with the Canadian Liver Foundation, please contact Douglas Bird, National Director of Corporate Fundraising at
1-800-563-5483 or via email at